Promotion of Tourism – Delhi as destinations
Window display at Govt. Tourist Office, 88, Janpath of Deptt. of Tourism, Govt:
of India to be utilized by Delhi Tourism for displaying Delhi as a tourist
destination for the benefit of Tourist.
Production of Tourist Literature – Scrollers, Folders, Leaflets, Brochures,
Guide Maps, Guide Books, CD's etc. and publicity through hoardings/airlines-
(A) Out door publicity – Hoardings/Bill Boards/Window display/Unipole/Flex .
Production of maps
Delhi Tourism supports the production of Delhi maps. These maps are printed
every three months and are very handy authentic guide to the city. This has a
very extensive distribution and found in all the emporiums, airports hotels,
restaurants, shopping complexes, tour operators offices. Delhi Tourism
distributes through various conferences/marts. This is free of cost.
Welcome to India Guide
This is a coffee table book for business and leisure
traveler. This is a high calibre hard cover book
having stunning photography and rich editorial. The
book provides the visitors with relevant accurate
and interesting information.
Book on Trees
This book is being printed promoting Delhi as a new environment friendly city.
The book highlights the trees of this capital city and treats the tourists to a
new green zone.
Production of brochure on Heritage Trails
Around 30 monuments in dilapidated condition located in Mehrauli Archaeological
Park were restored. Since 1997, Delhi Tourism has been engaged in collaboration
with INTACH to conserve the monuments. As a part of this endeavour monuments
like Quila-Khan's Tomb etc. have been conserved for future generation heritage.
A heritage trail is also developed there. Heritage walks are regularly
organized to attract citizens of Delhi and visitors and make the visit to these
historical sites memorable.
Poster on Adventure Activities
Poster on Purana Quila Boating
The booklet comprising of 65 pages is of a compact size with quality cover and
inside pages. The various sections comprise of potraying Delhi as a city
with an excellent infrastructure, encient history, Adventure sports, shopping,
medical, spiritual, educational, golf.
Publicity/banners/brouchures/bill boards etc.
To Promote the Tourist destination and other related Tourism activities be
taken up from time to time:
Publicity through Print and Electronic Media
Delhi Tourism has a well planned advertising schedule which comprises
advertising in magazines, planners, guide books. Radio also forms parts of the
campaign during new launches etc. Extensive print publicity comprises
advertising in tourism magazines like Trav Talk, hospitality India, the Deptt.
of Tourism planners like Destination India by Cross Section, Incredible India,
the Deptt. of Tourism news letter, school magazines, culture souvenirs,
business magazines. All this ensures a clientele in all sections. Radio Spots
also are best used as with the appropriate. images at regular intervals, it
provides an effective reach .
Participation in national/international fairs/ conference/ marts/
India is one of the top four domestic tourism markets in the World. Indians
traveling abroad spent over Rs. 80 billion in 2001 while domestic tourists
spent over Rs. 550 billion. Over the year 1995-2001 period, it is the domestic
tourist that kept the Indian Tourism Industry afloat. Since the fairs have a
large participation of national tourism organizations dealing with overseas and
outbound tours, airlines, destination marketers etc. , it has become imperative
to participate in the marts to make the presence felt in the show and to
International tourism events have been to further promote Delhi as a tourism
destination and to showcase
tourism activities of Delhi Tourism at
national and international platforms. The participation in these events helps
in understanding the developing trends in the tourism industry and to interact
with the leaders of the travel industry from various parts of the country as
well as from other countries in national and international events respectively.
The participation in these events have also helped to have sustained,
positive image of tourism development and promotion in the capital travelers by
way of disseminating tourists information in these fairs and festival from time
to time. The participation in national and international tourism events have
helped in the strengthening of the technical competence and communication skill
of the officials of the Corporation, which always remains an asset in a service
industry, like tourism.
Some of major fairs for national and international participations are IATO,
TTF, ITM, TAAL, WTM, ITB, SATTE, PATA.
Fairs and Festivals
India has been enriched with its glorious heritage and cultural traditions,
convention and moods, consisting unity in diversities. Fairs and festivals have
unique ways of presenting the cultural glimpse of a region. They are helpful to
show case the rich heritage, life style, festivities and cultural strength of a
destination. Delhi has unique characteristics as this city has multiple culture
diversity and influence of most of the religions and regions of India. The
multiple culture and diversity of Delhi provides excellent opportunities to
organize various fairs and festivals to promote cultural tourism in this
capital city. Many of these festivals have the potential to attract the
cultural connoisseur and tourists including foreign as well as domestic,
besides providing entertainments to the local citizens.
Delhi Tourism has prepared a plan to organize such cultural events on monthly
basis to project various interesting aspects of this capital city. The
festivals to be organized are kite flying festival, mango festival,
chaudavin ka chand, chrysanthemum show, jahan-e-khusrau & dance festival,
bhakti utsav, ananya festival , bonsai festival , garden tourism festival,
sharad utsav .
To organise heritage walks in association with INTACH, Delhi Chapter as
Shahjahanbad, the seventh planned city of Delhi was built by the great Mughal
emperor Shahjahan in 1638 and ten years later the Red Fort, Jama Masjid,
Chandni Chowk and surrounding residential areas were ready for occupation.
The street of
Chandni Chowk has retained its glory and
architectural significance in the 300 years history
of the city. Amongst the heritage buildings, which
stand on the street, are several important religious
building-Mosques, Gurudwaras, Hindu and Jain temples
and historical havelis.
Mehrauli Archaeological Park
The Mehrauli Archaeological Park covers 100 acres of reserved forestland
adjoining the World Heritage site of Qutub Minar. The site is of immense
historical value as it has remains of different periods and the rare
distinction of about 1000 years of continuous habitation form Lal Kot of the
Tomer Rajputs to structures of British period.
Out of 65 unprotected heritage buildings in the area, INTACH Delhi Chapter in
collaboration with Delhi Tourism has restored 35 monuments and is
also developing an Archaeological Park.
A walk along the pathway designed by Sir Edwin Lutyens – from the Rashtrapati
Bhawan to the Purana Quila, including Secretariat Building, India gate and the
Canopy to the Lutyens Bungalow Zone
Asian Network of
Major Cities was set up in the year 2001 having
Member Cities including Tokyo, Delhi Hanoi, Jakarta,
Kuala Lumpur, Manila, Seoul, Singapore, Taipei and
Yongon. The annual meeting of ANMC takes place every
year in one of its member cities. By now, these
meetings have already
taken place in Tokyo, Hanoi, Delhi and
In order to have
effective interaction with the Member Cities as well
as to promote Delhi as tourist destination during
the exhibition set up every year in different Asian
cities, Delhi Tourism has been participating in
these events. Recently, the exhibition set up in
Jakarta highlighted the heritage, modern highlights,
infrastructure facilities such as metro, flyovers,
high capacity buses were showcased in the
exhibition. Special promotion of medical care
facilities and wellness tourism in Delhi was
highlighted in ANMC exhibition (Jakarta).
The Council for Promotion of Tourism
in Asia (CPTA) has been set up by the Member Cities
of ANMC. However only 8 member cities are the
members of CPTA. During the CPTA meeting, travel mart
is also arranged by the participating city members.
It also provides an opportunity for one to one
meetings with the travel industry of the host city
and ultimately provides a platform for promotion of
tourism to Delhi.
The participation in ANMAC
meeting/ ANMC exhibition and
CPTA meeting/Travel Mart are two
major Asia centric events and
are helpful in the promotion of
intra region tourism for which
Delhi Tourism has been
participating and proposed to
continue its participations.